A Third Look at AMS: Success!

Thanks to Nicholas Rossis for this primer on using Amazon Marketing Services (AMS). A must read for Indie authors!

Nicholas C. Rossis

You may remember my recent posts on my experience advertising with Amazon Marketing Services (AMS). It turns out I’m either a slow learner or an incurable optimist since I had another go at it in April. And guess what? This time, it worked!

AMS earnings | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

I followed the same strategy as with my Facebook ads, and only advertised a high-cost title – in this case, my $9.95 bundle of all my works. As you can see above, during the first few days I ran the ad, I had 126 downloads, only 3 of which were of said bundle. Because of the high value of the title, however, that accounted for the majority of my earnings in that period.

The ad cost me some a total of $13.36 and I made $30.53, so it had a pretty decent ROI of over 200%.

The main takeaway, which is worth repeating here: bundle your…

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Author: John Fioravanti

I'm a retired History teacher (35 years), husband, father of three, grandfather of three. My wife, Anne, and I became business partners in December, 2013, and launched our own publishing company, Fiora Books (http://fiorabooks.com), to publish my books. We have been married since 1973 and hope our joint business venture will be as successful as our marriage.

6 thoughts on “A Third Look at AMS: Success!”

  1. Many thanks for sharing, John! Since posting this post I have made some startling discoveries about AMS, which I’m planning to publish in an updated version of the post. The gist of it is, that to make the ads really work you may have to enter a couple of thousand (!!) similar titles.

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