Scaling Up My Amazon Ads

Nicholas Rossis shares how he plans to use Amazon Marketing Services to market his books in the next few weeks. Very helpful!

Nicholas C. Rossis

Amazon | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Image: dailyfinance.com

Well, the title says it all, doesn’t it? Following my small success with Amazon Marketing Services, I’m about to scale up my promotions. I have been reading up on AMS and to reach that goal I’m planning to increase everything, ie:

  • Number of keywords and products,
  • CPC bid,
  • Budget, and
  • Number of ads.

Keywords/products

Keywords are probably the most important thing to research. According to Michal Stawicki, aka Kindlepreneur:

  • Amazon’s suggestions aren’t worth much so don’t rely on them, and
  • It’s better to target your competitors directly instead of using descriptive words.

So, with that in mind, what is the right number for my keywords? Michal suggests we use at least 300 keywords. I plan to use even more. I’ll select them by going to a similar book to mine, check out the “also boughts” in the same genre and respective sub-genres, and…

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Author: John Fioravanti

I'm a retired History teacher (35 years), husband, father of three, grandfather of three. My wife, Anne, and I became business partners in December, 2013, and launched our own publishing company, Fiora Books (http://fiorabooks.com), to publish my books. We have been married since 1973 and hope our joint business venture will be as successful as our marriage.

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