What Should an Author Blog About?

I like this fresh perspective by Anne R. Allen about a pertinent question all author/bloggers face. (Via Chris The Story Reading Ape)

Chris The Story Reading Ape's Blog

by Anne R. Allen

The most common question I get from authors who are thinking about starting a blog is: “What should an author blog about?”

My answer isn’t the same as what you’ll hear from the major blogging gurus. That’s because 90% of the advice on blogging is about business blogs—ones that sell advertising. Most of their rules simply don’t apply to authors. We’re blogging to sell our own books, not other people’s products.

Business bloggers will tell you to find a niche, stick with it, and blog 3-5 times a week. They’ll say you need lots of bells and whistles and they’ll urge you to be aggressive about snagging subscribers with tricks and bribes.

But if you’re blogging to promote a fiction writing career, forget niches, numbers, and competitive behavior. Instead, aim to be friendly, welcoming and entertaining.

Also: don’t let your blog take over your fiction writing…

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Author: John Fioravanti

I'm a retired History teacher (35 years), husband, father of three, grandfather of three. My wife, Anne, and I became business partners in December, 2013, and launched our own publishing company, Fiora Books (http://fiorabooks.com), to publish my books. We have been married since 1973 and hope our joint business venture will be as successful as our marriage.

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