What Your Author Website is Likely Missing

Staci Troilo’s post on Story Empire today speaks to authors about a critical marketing tool – the Media Kit. Please read on…

Story Empire

BlogHi, SEers. Forgive me for being a hypocrite, but today’s post is going to be a do-as-I-say-and-not-as-I-do post. Remember, I used to work in corporate communications, so I know marketing strategies. (That doesn’t mean I use them myself; it just means I know them.)

Okay… Unless you literally just decided to become an author today, you almost definitely have an author website. Hopefully you’ve included the basics:

  • landing page to advertise news and collect email addresses
  • blog to share content, generate interest, and remain fresh in the minds of your fans
  • book pages so your work is well-defined and easy to find
  • about page to introduce yourself to new visitors
  • social media links so people can find you elsewhere online
  • contact page so your readers can reach you
  • platform-wide cohesion and pleasing design

Many authors stop there. Okay, let’s be honest—many readers fall short in some/most/all of those categories.

  • Their…

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Author: John Fioravanti

I'm a retired History teacher (35 years), husband, father of three, grandfather of three. My wife, Anne, and I became business partners in December, 2013, and launched our own publishing company, Fiora Books (http://fiorabooks.com), to publish my books. We have been married since 1973 and hope our joint business venture will be as successful as our marriage.

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